NEW YORK—Raising their voices in a heated debate over conflicting visions for the fictional animated spokescharacter, members of the Cheetos social media team reportedly argued late into the night Wednesday about whether a proposed tweet was in Chester Cheetah’s voice. “Chester would never say that,” said visibly agitated social media manager Stephen Newton, who expressed strong objections that the tweet was inconsistent with the public image and complex personality Cheetos has carefully cultivated for the cheese-obsessed, sunglasses-wearing cartoon cat since his inception in 1986. “Come on. You know that Chester would not say the word ‘snacking,’ he’d say ‘snackin.’ Chester is a smooth, cool cat. This tweet is not smooth or cool.” At press time, sources confirmed that a team member had angrily stormed out of the room after a younger colleague accused him of being part of Cheetos’ “Old Guard” and unwilling to accept a more cutting-edge direction for Chester Cheetah.